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Recruitment: A degree
of attraction
Financial Times (Tom
Braithwaite)
6th April 2005
This year’s graduates will be the most indebted ever with an average
£15,171 of outstanding loans. But employers have vacancies to fill and
have to compete hard to land the brightest students.
Starting salaries at investment banks can exceed £35,000, law
trainees can earn £28,000 and the big accountants pay up to £25,000:
suddenly the debt burden seems lighter, at least for a few.

The very top salaries have not changed much in the past few years
though. The real difference this year is an expected 4.8 per cent rise
in the average salary to £22,000, according to research from the
Association of Graduate Recruiters.
Meanwhile, vacancies among AGR employers are up 14.5 per cent. And as
competition heats up, recruiters are looking to distinguish themselves
by means other than the size of their pay cheques.
“CSR” (corporate social responsibility) is this year’s buzz phrase,
delivered with alacrity by recruiters. And they even seem to mean it.
The reason is that corporate scandals, such as the collapse of Enron
and WorldCom, have made City recruiters’ jobs harder and given the
public sector a boost. Carl Gilleard, head of the AGR, says one public
sector recruiter recently told him: “Everyone wants to work for the good
guys now.”
City recruiters have to act fast to bolster their CSR credentials.
Just as business fraud has deterred some students, the ensuing
regulation and changed accounting rules have caused a 25 per cent
increase in graduate recruiting this year at KPMG.
Morgan Stanley recruits are given the CSR lowdown on their first day
and introduced to the bank’s array of community commitments that include
school mentoring programmes, charity team events, a charity committee
and paid leave for volunteering.
Training is a more established buzzword than CSR but companies are
finding it has an increasing resonance with students. New starters on
Morgan Stanley’s IT programme spend 18 weeks training in New York.
One recruiter says students have become more focused on the long term
benefits of joining a City institution and want to enhance their CVs by
gaining qualifications, especially in glamorous locations.
Exposure to the company can come long before the initial training
phase as internships are growing in popularity. Mr Gilleard says these
help both sides. If a first-year student has a good time, he or she
could encourage others to apply.
But the reverse is true too. “If an individual has a bad experience
then it’s quite a dangerous thing to have somebody wandering around
campus slagging off your company,” he says.
It would also be dangerous to have a young disillusioned banker
publish a novel based on her experience. Polly Courtney has just
finished writing Golden Handcuffs (out next year), which draws on her
time as a graduate at an investment bank.
She says there was an overwhelming macho culture: “Corporate Finance
was dominated by men who went out on lads’ nights out and wouldn’t
invite the women.” Out of a graduate intake of 37, only seven were
women. In Miss Courtney’s department of 25, she soon became the last
after two female colleagues decided to leave.
Ultimately it was the “staple 12 hour days” - often she would work
longer - that made her change career.
Recruiters are aware of a problem and are faced with a chicken and
egg conundrum. Is the macho culture a result of an overwhelmingly male
workforce or vice versa? Some banks are responding by going into schools
to preach to girls the virtues of a financial career.
A growth in recruiters pitching to schools also comes from the tight
UK graduate labour market, which does not just lead to wage inflation,
better working conditions and training trips to New York.
School leavers are increasingly seen as fair game either to be sold
the company’s brand or sold a job, right away. It is no coincidence that
this comes ahead of the October introduction of top-up university fees
of up to £3,000.
Ruth Stokes, head of graduate recruitment at KPMG, notes that school
leavers can beat their university-going contemporaries to qualifying as
accountants.
Many 18-year-olds, though, are set on staying in education. Several
recruiters confirmed that, to respond to this, they are considering
offering bursaries to help students meet the extra cost of going to
university with the hope that most will later consider a City career
with their sponsor.
But homegrown strategies might not be sufficient. KPMG is raising its
target for international graduate recruitment from 10 per cent to 15 to
20 per cent of the 850 strong intake.
And Joanne Scott at Morgan Stanley is also looking abroad: “France,
Germany, Italy, Spain - we are getting strong candidates from those
areas. If we get more high quality graduates from Europe, we’ll recruit
them.” One former graduate investment banker welcomes City recruiters’
commitment to work-life balance and training. But he saw no evidence.
“As a first year analyst you work ridiculous hours. It’s made worse
by the fact that you don’t really know what you’re doing most of the
time.”
And the main thing he misses about the bank? “The pay packet.”
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